Yixian Chen specializes in intellectual property and franchising law, with a strong focus on cross-border transactions, franchise expansion, IP litigation strategy, dispute resolution, anti-counterfeiting, brand enforcement, and technology licensing. She regularly advises businesses on structuring franchise systems, negotiating master franchise agreements, and ensuring regulatory compliance across multiple jurisdictions. With deep international experience and cross-cultural insight, Yixian helps brands navigate complex legal landscapes and grow their global presence.

Publications:

The International Comparative Legal Guide - Trademarks in China (Click Here)